Archive for the ‘Cake Decorating Business’ Category

How To Run A Cake Decorating Business From Your Home

Friday, July 16th, 2010

There is nothing like working from home. It is cheaper because you don’t need to commute or buy a special wardrobe to go out into the public. You can also use a home office as a tax write off. Here are some ideas to help you start and succeed in a home based cake decorating business.

- Find a Unique Way to Sell Your Cakes – Think about why people should come to you for their cakes instead of going to a bakery. Do your cakes taste better, are they more beautiful, do you offer a unique style, or do you provide better service (drop off cakes on the special day)? You may want to offer all of these things to get the customers coming to you. Once they see the beautiful work you do, they will tell everyone they know and you will be able to get more business.

- Use Press Releases: You should send a press release to local and nearby news papers every time you participate in nonprofit or community events in your town. You should also send a press release if you have anything happen with your business. When you do, be sure to mention everything that makes your business unique. This will be a bit of advertisement along with the announcement.

- Advertise in newspapers and shoppers: Make sure to advertise your business. You should take out a larger ad the month of May for graduation, in May and June for weddings, or when a big event is going to take place. Place ads in the high school paper, or if you have a college nearby, you can advertise in any paper they may have and on the bulletin board. Before you do think about what discounts or specials you can offer for these events. Make sure you specify that all orders need to be in by a certain date, this could prompt buyers to take action and order from you.

- A Business Website: You should create a website for your cake decorating business. Make the site informative and easy to navigate. Show samples of your cake decorating skills, and mention how unique your business is, if you are flexible, and what type of cake decorating you do. You may or may not want to put prices on your website, sometimes it is better to have them call you and you can quote them a price, according to  their needs. When you advertise, make sure you include your web address in your advertising.

- Look for Distributors: One way to expand your business is to find other businesses who are willing to advertise your cake decorating business. Coffee shops and restaurants will probably be your best bet. This will give your business more exposure and save you from having to open a store of your own. In exchange for this service they would receive a commission on each order you receive from their establishment.

- Barter with local party and event planners: You can strike up a bargain with local planners to show your portfolio to their customers. In exchange you can recommend them to your customers. Get included in their list of vendors, and they may have you making and decorating all of their cakes.

- Offer Free Products for fund raisers, church activities, local events and festivals. Get involved in fundraising for local charities, school, church, and business events. By offering a free cake for these events, you will be gaining a great deal of advertising exposure. Make up brochures and hand them out when you are in attendance.

- Real Estate Offering: Contact local Realtors and offer a special on housewarming cakes for their clients. Realtors often give a gift to clients when they sell a home. When you make cakes for these occasions, make sure to place the cake in a beautiful cake box imprinted with your business name, address, phone, and web address. You can also include a discount coupon if they order a cake within a certain time frame.

- Referrals: Tell everyone you come into contact with about your cake decorating business. Carry business cards with all of your information on it. Give them 2 or 3 cards and ask them to pass them along to others who might be interested in using your talents. You should also ask customers for referrals. Offer them a discount on their next cake if they can drum up new business for you.

The Cake Decorating Business Can Be Fun

Saturday, July 10th, 2010

Most people don’t think of going into business when they start cake decorating. Usually it is a hobby or because they want to make wonderful cakes for family events. Most people start a home cake decorating business because when they made these great cakes for family occasions, and those who saw the cake wanted them to make cakes for their special occasions.

There is also the appeal of working at home, you have the freedom to work when you want, as long as you get the cake to the customer on time. Many of these artistic cake decorators have children at home and want to stay at home with them, and be able to make a living too.

Maybe you have been thinking of starting a cake decorating business in your home. Think about why you would like to start a cake decorating business. If you have a good business plan and are good at time management, this can be a lucrative business. Even though your main reason to start a home business is to stay at home with the kids, or to save cash on a daily commute. Your main reason for wanting to start a cake decorating business at home should be that you are getting so many cake orders that it is taking a lot of your time and you feel you can go into business and make a go of it.

The cake decorating business can be fun, but it is also a lot of work, and you will need to have enough money to get your business off the ground. There are certain items you will need to start. You will need a few icing tips (the ones you use most often), a heavy duty mixer, mixing bowls, food coloring, spatulas, the right cake pans, enough room to work without being cramped, and an oven. The cake decorating business is time consuming, but it is very rewarding and enjoyable.

You will need to remember that family and friends are customers, and you will need to charge them for the cakes they want you to make. You have expenses and it will cost you to make a cake and you are in the business to make money. You may want to give them a discount, but you will definitely need to charge them for your time and the money you put into making the cake. You will need to check nearby bakeries and stores to find out what they charge for cake decorating.

Don’t put your prices lower than the bakeries, try to charge around the same price and let your talent show the quality of your cakes. You will never be able to charge for your time, after all is said and done, you will probably be making about $1.00 an hour. That is why you charge by the cake. Although, the more cakes you make, the faster you will become, and you will be making a bit more for your time.

While bakeries make good cakes, you can make cakes that taste as good or better. You can also offer different options such as, a variety of cake flavors, a willingness to offer unique decorating options, and discounts or specials from time to time. At first, it is a good idea to charge around the same as the bakeries, when you become more experienced you can evaluate your prices. Once you become more popular and have made a name for yourself, you can charge more.

The advantages of operating a legal cake decorating business from your home are:

1. You can work when you want and take a break when you need one.

2. You won’t have the overhead expenses that you would if you opened a shop.

3. You can be home to care for your family.

4. You will be able to make appointments to see customers. They would not be able to drop in unannounced.

5. You can set your own hours and even work in the middle of the night if you choose.

You need to be an organized, disciplined person, and have a bit of business sense.

While it would be great if the business was all fun, it does require a commitment. The question is, will your family go along with the long hours you will need to put in? You will need the support of your family if you are going to make the cake decorating business succeed. Some areas to consider are:

1. Weekends are usually tied up with baking cakes, as most events are held on the weekend. Will your family be understanding when you need to work every weekend? You will need to plan your cake decorating in advance and keep good records.

2. You are going to need extra storage for all of the equipment you need for your business.

3. You may find expenses for special equipment and classes to improve your art, can run a bit high.

4. You may need a separate kitchen to use for your business because of health requirements for the state.

But hey, don’t let these things deter you. pop over to www.cakedecorationtips.com and I will introduce you to Caroline Drew.

Caroline has already been there and done that. As a struggling stay at home mom Caroline developed her cake decorating hobby into a flourishing business producing a 6-figure income, and, she is prepared to show you exactly how she did it. Not only does she show you how she did it but also gives you complete step by step instructions  to follow so that you too can set up, promote and maintain your own home based cake decorating business quickly and hassle free.

Caroline’s proven strategy works for the inexperienced, those on a shoestring budget, those who are brand new to starting a home based business – you name it, it doesn’t matter. Just click on this link to prove it for yourself

Special Recipes For Special Occasions

Tuesday, July 6th, 2010

You really don’t need a special occasion to decorate a cake, but some events that can be made unforgettable and extra special with a decorated treat are holidays, birthdays, graduations, religious occasions, showers, weddings, and other personal special events.

Here are some cake decorating ideas that will help you make any occasion special:

New Year’s Champagne Toast

Bake one 9-in. round and one 9×12-in. rectangle cake.
Cut the round in half. Use one half for the top of the champagne glass.

Cut a 2 or 3-inch long strip for the stem of the glass and a 2 x 4-inch section for the base of the glass. Piece them together to form the champagne glass.  To be sure all the pieces stay together, lightly frost each piece separately before you piece them together.

Place the pieces on a cake board.  Ice the top part (straight edge) of the half-round cake and the stem and base sections in white icing. Ice the bottom part (rounded edge) of the half-round cake in light yellow or light pink icing to resemble champagne.

Easter Egg Hunt (So easy kids can do it!)

Bake 6 large muffins. Cool and frost them with green icing. Generously sprinkle green shredded coconut* on top of the frosting to resemble grass.  Place colored jelly beans within the coconut so they are half-hidden. Place small bunny toppers on the top of the muffins so they look as if they are finding the jelly beans.

*To tint shredded coconut, place coconut in a plastic bag.  Add a few drops of food color.  Knead color into coconut. Dry on waxed paper.

Spooky Halloween Brownies (Let the kids help!)

Bake your favorite brownies. When cooled, cut into 3-inch circles, using a cookie cutter or a pattern and sharp knife. Place a Halloween stencil (available in most stores) in the center of each brownie. Sprinkle the stencil with confectioner’s (powdered) sugar. Remove the stencil. Edge the top and the bottom of brownie with tip 14 white icing stars.

Shiny Christmas Ornament

Bake a one or two-layer round cake. Ice the cake smooth with white icing. Pipe tip 5 white icing lines across the top at 1-inch intervals. Vary the shapes of the lines, making one straight, one zigzag, one curvy, etc. to resemble decorations on an ornament.  Randomly pipe tip 5 icing  balls and tip 16 stars between the lines also to resemble decorations.

Adult Birthday / Special Occasion
Let Me Call You Sweetheart

Bake a heart-shaped cake and a heart-shaped mini-cake.  Ice the larger cake smooth with pink icing.  Place the mini-cake in the center of the larger cake.  Cover the mini cake in tip 16 red icing stars. Add a tip 14 red icing shell border at the bottom of the mini cake and a tip 16 red icing shell border at the top and the bottom of the large cake. Write your message in pink with tip 3 on the mini-cake.

Now how would you like a 125 page ebook packed full of cake decorating recipes, tips and ideas. Good, well head on over to CakeDecorationTips.info, Caroline Drew has just what you are looking for. She has a whole lot of freebie bonuses there that you will love too.

Get An Income From Your Hobby

And if you have been wondering how you can turn your cake decorating hobby into a money making enterprise, Caroline can help you there also. She will show you what she did to take her cake decorating from a hobby to a flourishing business producing a 6-figure income.

But Caroline doesn’t just leave it at that. Not only does she show you how she did it, she also gives you Complete step by step instructions for you to follow so that you too can set up, promote and maintain your own home based cake decorating business.

Caroline’s proven strategy works for the inexperienced, those on a shoestring budget, those who are brand new to starting a home based business – you name it, it doesn’t matter. Just click on this link to prove it for yourself.

Starting a Cake Decorating Business – Advertising and Promotion, Part 1

Thursday, June 24th, 2010

Now that you have perfected your cake decorating skills and are ready to offer your creations for sale, you will need to let the market know that you are available and what you are capable of. It is now time to think about various ways in which you can promote your business. Here are some suggestions – there are more in part 2 and 3 of this series.

Word of mouth – Without doubt, this is the best means of promotion for your cake decorating business. Always make sure people know who made the cake at the function they are attending, and make sure they have the means of contacting you easily. This is like highly targeted, and very effective advertising, and best of all – it’s free, apart from the relatively inexpensive cost of getting business cards made. You get paid to make and decorate a cake for a special occasion, and the guests at the function provide you with a captive market for promoting your business for free.

Make a calendar – A wall chart is good for this, or if you are comfortable with computers you could use the variety of calendar, diary, and reminder programmes that are available. Note dates of all special occasions, local civic anniversaries, graduation days, or any other widely celebrated occasions and work out a plan to supply these markets. Keep a database of individual people’s birthdays and anniversaries and contact them each year to congratulate them and enquire after any cake requirements they may have.

Participate in bridal expos, local business forums, and trade shows – Work out which ones are appropriate for you and establish a presence with well displayed examples of your best cakes (and bite size pieces of cake for people to sample), plenty of promotional material – business cards, brochures etc, and maybe even a demonstration of your craft. The end result of cake decorating is a beautiful, artistic creation, and people are always interested to watch the creative process in action. Give them an opportunity to admire your talent and to get an understanding of how much time, effort, and skill goes into the design and decoration of a cake.

Photograph your cakes – The advent of digital photography means that keeping a pictorial record of your creations is now not only really easy, but also very low cost. (and the cost of a digital camera is tax deductible if it is for your business). As well as enabling you to maintain a diary record of all the cakes you make and the methods you used on each of them, digital photographs are especially good to use in your promotional efforts and even just your basic business communications. Most e-mail programmes allow the use of a digital photograph as part of your signature – use a picture of your best cake. You can also attach photographic samples of your work in any communication with prospective clients.

And remember – you won’t be the only one photographing the cake, it’s the most photographed part of the ceremony. We’ve all got photos of cake cutting and candle blowing out in the family album, and every day hundreds of people ask “who made the cake?”, no matter how long ago the photo was taken. This works like a visual version of word of mouth. If your cake is good, people will see it, remember it, and talk about it, your reputation will grow and spread, and your business will become better known and more profitable.

If you want more information on starting a home based cake decorating business, visit http://www.squidoo.com/startingacakedecoratingbusiness. Andy researches and writes on this fascinating subject, and further information is also available on his blog, Starting a Cake Decorating Business

Article Source:

http://EzineArticles.com/?expert=Andy_McGeorge

See the article here: Starting a Cake Decorating Business – Advertising and Promotion, Part 1

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